Chief Executive Steve Jobs cajoled many of the big name newspapers and magazines to create a special edition of their publications for the device. The not-so-subtle message is that you are all toast. Your future is the iPad.
And while this may or may not be true, it added a new dimension to the promotion machine: conflict of interest.
What kind of reviews can we expect to find in those same grandiose publications? Well you can be sure that they are not going to slam their future distribution medium.
Drinking the Kool-Aid
Curiously, all the reviewers never mention that this is the first pad produced in the last decade that has no stylus input. You cannot take notes on the thing. I thought that was the basic reason for these pads in the first place.
But no matter, it's really a content delivery device in much the same way as the iPod was a content delivery device. You buy content, via Apple, and off you go.
iPad, Buy Now or Wait?
Hours away from the much-anticipated release of the Apple iPad, the Digits panel discusses whether you should buy now or wait. Plus, the top apps for the tablet computer.
So if you drink the Kool-Aid, you'll be reading Newsweek and Time and all the dying print magazines and newspapers on the iPad.
No matter that you are not reading these journals now. For some unexplained reason you'll want to read them on the iPad. How does that make any sense?
The big publishing companies that think that their success or failure is totally dependent on the content delivery mechanism will be in for a surprise. The big winners on the iPad, if any, will be the feet-already-wet publications that have learned from long experience how to produce reader-friendly content for the screen