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optikalefx

  1. Ford CTO Paul Mascarenas on vehicle technology and safety

    by , 01-28-2011 at 11:30 AM

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    For a sneak peak at the future of vehicle technology, check out Rob Wray’s interview with Ford CTO Paul Mascarenas. In it, Mascarenas explains how Ford plans to deal with several of the increasingly complicated issues facing the industry. How will Ford promote the technological gains stemming from vehicle data collection without sacrificing consumer privacy? Will there be an opt-in feature for drivers, similar to the ones we see in the computer software world? Mascarenas also discusses how Ford intends to keep pace with the consumer electronic world as it relates to the driving experience. His open architecture strategy minimizes the amount of hardware installed in the vehicle, ensuring that consumer electronic development will still be able to interface with an aging car or truck. He even discusses already-developed functionality that allows drivers to control non-critical vehicle function with mobile devices.

    Mascarenas also lays out his multi-pronged strategy to tackle the ever-contentious driver distraction issue, in which he argues that Ford has often pre-empted state-based regulation with voluntary or industry-wide standards. While Mascarenas believes that further federal regulation is and will be required, he emphasizes that Ford continues to minimize the amount of time required to make adjustments while driving, and voluntarily pushes for stricter company- and industry-wide driver distraction standards in order to provide the safest driving experience possible.

    Finally, Mascarenas discusses the relationship between the commercial and consumer vehicle technology. Because he views Ford vehicles as tools for business owners, he believes that increased functionality will ultimately increase business productivity. On the other hand, the commercial vehicle world gives Ford the opportunity to develop new technology that will eventually end up in the consumer sector.
  2. 2011 Ford 'Digital' Fiesta Overview - SEMA 2010

    by , 11-05-2010 at 12:00 PM

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    Stephen Jenesen from mp3Car talks with Theresa from L&G. They have modified a 2011 Ford Fiesta to create what they call the "digial fiesta". It is an incorporation of a glossy red, circuit board-esque paint job along with some special hardware.

    This hardware happens to be an iPad, built right into the dash. In order to make room for this they have moved the HVAC up onto the ceiling.

    The goal of this car is bring the social media aspect of life into the vehicle.

    Updated 11-05-2010 at 12:44 PM by optikalefx

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  3. AFK Fest 2010 - Marie-Jessique Ford F150

    by , 08-26-2010 at 01:34 PM

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    Rob Wray from mp3Car takes a look inside Marie-Jessique Gonzalez's Ford F150, the winner of AFK Fest 2010 best in show award.

    This truck is decked out with redundant power systems. In the event one battery fails, one of two other batteries will support the on board electronics.
    Marie also has a remote video system with her web cam enabling her to pull up her dash camera display from home.

    The next stage in the build for Marie is to install a servo motor on the dash cam to enable her to pan 360 degrees for remote video access.

    Updated 08-26-2010 at 02:44 PM by Heather

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  4. Ford Sync version 3 at Detroit Telematics 2009

    by , 06-18-2009 at 11:43 AM

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    mp3Car's Rob Wray interviews Mark Schunder about Ford Sync Version 3

    In this video we take a ride with one of Ford's engineers to give you the technical side, and much less the marketing pitch for Ford Sync.

    Ford sync version 3 will give you the ability to speak to your vehicle and get services such as turn by turn directions, sports and weather.

    Updated 06-18-2010 at 11:44 AM by optikalefx

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    Technology Events