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AT&T launches "Cruisecast" 22 Video & 20 audio channels

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by , 11-04-2008 at 08:28 PM (3404 Views)
UPDATE 11-16-08 - has done three video reports on this topic:

Interview with President

Interview with CEO

Drive Test

AT&T has partnered up with RaySat to deliver 22 high quality video and 20 audio channels to the back seat of cars. They have launched a working preview of their services at SEMA 2008 with a consumer delivery promise set for sprint of 2009. Anticipated monthly services fees are 28$.

This is not the holly grail of a connected car, but AT&T has done a lot of hard work here that no other company has released yet.

Some juicy content deals appear to be done (full list below)
  • They have a relativity small Antenna
  • They have about a minute of data caching 'baked in' to allow for driving through parking garages short tunnels and other structures.

The reason why this isn’t so cool is there is no national or even local bidirectional link, which would allow for all of the services we have been dreaming of:

  • Mobile concierge.
  • Paid content, pay per view content.
  • Mobile Instant content gratification - I like this song or video, buy me now.

You can imagine that with AT&T’s network, these features will be on the roadmap.

Tomorrow we are taking a driving demo and will report on how you can install this in your car when it comes out. From the quick stuff I have read, this after market add on receiver product appears to be pretty easy to install in almost any car.

Content deals in place:
“Disney Channel, Toon Disney, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC. Twenty satellite radio music channels will also be available at the launch.”

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LOL, they should have came to the MP3 forum and took info from us. They could have easily have done this through there 3G network, ummm, maybe i take that back, AT&T sucks @$$ when it comes to there 3G network too.
Just an update on this product.

- CruiseCast which launched officially in June of 2009, over 6 months after mp3Car Demo'd the service is no longer accepting subscribers and will be refunding all subscribers the set up and installation fees, over 1K per current subscriber. Even the big guys really get it wrong sometimes.

Engadget Article for more detail.

And here is how the big guys close up shop.
From the blog - We go for a drive as the Cruisecast team shows us the guts of their prototype device and an example of their buffering technology.