CES 2009 - Color customizable keyboard
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As long time members on our forums, this team really shares in the passion for car computing. They have made an amazing prototype of their product which is on display at CES this year. Final units are expected in April. The unit without a rear seat entertainment (RSE) system will retail at $2,750. Add on an RSE package and it will cost $485 more. This may seem pricey, but they have made some custom cables and hardware devices which should help simply and speed up the installation process. Dashboard devices has 2 units being road tested in Amsterdam now. They have made some great progress with this product but as some of us know, one of the hardest things to do is move this from the 1-2 trial stage to being able to make, sell, market and support car computers at a larger scale production level. This is where most companies struggle. There are many companies who have failed completely and others who have announced product and several years later never released anything. We will talk more about the difficulties of bringing a car computing product to market in a later post.