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optikalefx

2011 Ford 'Digital' Fiesta Overview - SEMA 2010

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by , 11-05-2010 at 12:00 PM (5928 Views)

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Stephen Jenesen from mp3Car talks with Theresa from L&G. They have modified a 2011 Ford Fiesta to create what they call the "digial fiesta". It is an incorporation of a glossy red, circuit board-esque paint job along with some special hardware.

This hardware happens to be an iPad, built right into the dash. In order to make room for this they have moved the HVAC up onto the ceiling.

The goal of this car is bring the social media aspect of life into the vehicle.

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Updated 11-05-2010 at 12:44 PM by optikalefx

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The pictures look more like it was just wedged in there and supported by the shifter & console rather than with "beautiful fabrication work". Is that the case? Is it the rest of the install that has significant fab work but not the Ipad or an I missing something here in the Pic?
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Quote Originally Posted by dashboard View Post
Cupcakes, I didn't see any cupcakes, damn, but I can say Jade looked more then tired that last week, hope she catches up on this week...
Jay is a great guy (yes taller then myself at 6'4"), he did a HUGE amount of work trying to get the tonneau to function correctly (along with most every other part as well), hope it can work as designed for their next showing.

True, about Fords placement of the truck, the tailgate faced a small wall, with the tailgate open it would have been less then a foot from the wall so being the swing out toolbox maybe gets to a 30deg angle facing the side of the truck it would darn near impossible to see unless you stood with your back on the wall.. oh, well, while in Fords booth they write the rules...
Sad thing is that I'm taller than Jay. LOL (6'8") I look forward to being able to see the truck in person as I haven't got to since it was stock.
Cupcakes, I didn't see any cupcakes, damn, but I can say Jade looked more then tired that last week, hope she catches up on this week...
Jay is a great guy (yes taller then myself at 6'4"), he did a HUGE amount of work trying to get the tonneau to function correctly (along with most every other part as well), hope it can work as designed for their next showing.

True, about Fords placement of the truck, the tailgate faced a small wall, with the tailgate open it would have been less then a foot from the wall so being the swing out toolbox maybe gets to a 30deg angle facing the side of the truck it would darn near impossible to see unless you stood with your back on the wall.. oh, well, while in Fords booth they write the rules...