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Ford CTO Paul Mascarenas on vehicle technology and safety

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by , 01-28-2011 at 12:30 PM (11895 Views)

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For a sneak peak at the future of vehicle technology, check out Rob Wrayís interview with Ford CTO Paul Mascarenas. In it, Mascarenas explains how Ford plans to deal with several of the increasingly complicated issues facing the industry. How will Ford promote the technological gains stemming from vehicle data collection without sacrificing consumer privacy? Will there be an opt-in feature for drivers, similar to the ones we see in the computer software world? Mascarenas also discusses how Ford intends to keep pace with the consumer electronic world as it relates to the driving experience. His open architecture strategy minimizes the amount of hardware installed in the vehicle, ensuring that consumer electronic development will still be able to interface with an aging car or truck. He even discusses already-developed functionality that allows drivers to control non-critical vehicle function with mobile devices.

Mascarenas also lays out his multi-pronged strategy to tackle the ever-contentious driver distraction issue, in which he argues that Ford has often pre-empted state-based regulation with voluntary or industry-wide standards. While Mascarenas believes that further federal regulation is and will be required, he emphasizes that Ford continues to minimize the amount of time required to make adjustments while driving, and voluntarily pushes for stricter company- and industry-wide driver distraction standards in order to provide the safest driving experience possible.

Finally, Mascarenas discusses the relationship between the commercial and consumer vehicle technology. Because he views Ford vehicles as tools for business owners, he believes that increased functionality will ultimately increase business productivity. On the other hand, the commercial vehicle world gives Ford the opportunity to develop new technology that will eventually end up in the consumer sector.

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gives me a error "stream not found"

for the cost thing, $25 is still kind of expensive for small rc.. my little blade mcx has only broken about $10 worth of parts--a flybar, and a main shaft... but my blade 400... that has gone through at least $400-500 worth of parts...(it averages about $50-75 per crash)

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After goofing around with it at the office last week, we decided to post a quick review of the AR Drone by Parrot. Since shooting the video, I also managed to fracture the Drone's cross-bar, which costs a reasonable $25 to replace. So, while it's not the cheapest or most durable gadget, it is a lot of fun, and definitely less expensive than some other flying hobbies--like building your own model plane from scratch (and then crashing it in the office).