We have been working with ICO for about 2 years to build out the in vehicle user interface for the satellite they launched late last summer. We built a new custom UI based on StreetDeck, integrated with their satellite modems, added data services and even implemented a program listings interface. We are a bit biased but this looks like it is going to blow away cruise cast with a small antenna, a great price point and an array of bi-directional data services all augmenting their 10-15 channels of high quality video.