A. “Smartphone’s” are aspirational and connectivity drives electronic feature growth. The consumer desires to connect new devices to the car and download apps, in spite of the cost of “data” plans and potential distraction issues. Ford and others have announced app stores. Ford AppLink, is a downloadable software
upgrade for Sync to access new Smartphone apps (e.g. Pandora internet radio
, Stitcher “smart radio” and OpenBeak). The rollout of 4G will be a key subject of the 2011 CTIA and will accelerate the adoption of new devices and multimedia apps in the car. How will these new “aspirational” consumer devices, such as the iPad, be integrated into the vehicle and how will new app stores actually work?