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Ford Product Design Manager Chris Demeniuk - CES 2011

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  • Ford Product Design Manager Chris Demeniuk - CES 2011

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    Sean Clark, from mp3Car, interviews Chris Demeniuk from Ford about the application design process for the vehicle. Simplicity, usability, and engineering with the end user in mind are all important themes.
    Have a product you would like to sell on the mp3Car Store? PM me for more information.

    Have a car computer question? Ask me by emailing the store.

  • #2
    great interview! maybe this should be linked to the FE section so newer members looking to design Fe's can get a good understanding of it all..
    My OLD 2001 Mitsubishi Eclipse GT:
    "The Project That Never Ended, until it did"

    next project? subaru brz
    carpc undecided


    • #3
      List of resources mentioned in the video

      I watched this video with interest, as I think Ford has been pioneering in car user interfaces. There’s been some controversy with the design direction they’ve been going, but being able to watch Sean pick Chris Demeniuk’s brain was very interesting. Thanks, Sean!

      As I watched, I realized it might be useful to write down and list the sources that Chris mentions in the video. Hopefully this will lead to some insights for the interface designers on

      Interface design guidelines

      The first person Chris mentions is Don Norman (2:28), and his book “The Design of Everyday Things”. Don has a very comprehensive website here, and his books are available on In the same breath he mentions Jakob Nielsen (2:33), who is actually associated with Don Norman because they founded the Nielsen Norman Group together. Jakob has a list of 10 usability heuristics (2:36), which can be found here. Jakob Nielsen’s books are also on Amazon.

      Karen Holtzblatt (2:43) is mentioned next in the video. Her book “Contextual Design: Defining Customer-Centered Systems” is available on amazon.

      The definition of Fitt’s law (4:02) is here.


      Some of the automobile associations that Chris talks about are the Society of Automotive Engineers (7:52), and their SAE J2364 practice (7:56), which is available, along with a lot of other Telematics Guidelines, here.

      Finally, Chris mentions the Alliance of Automobile Manufacturers (8:35) . They have a page on Driver focus here, which has their Alliance Driver Focus Telematics Guidelines listed. The actual pdf of the Guidelines is here.

      Hope folks find this list useful, and again - thanks to Sean for the inspiration, Chris for the insight and the people at who brought us the video!