This is a common misconception. GPL does not prevent commercial exploitation, it just requires commercial users to contribute back changes with similar licensing. There is absolutely no legal reason why I can't take any GPL'd project, change the name, and sell it. I just have to make the source available to those to whom I distribute the package, and those changes have to be GPL'd.
That said, I've personally been going with the MIT license for stuff, because I think of it as more-free. It really is a "do what the hell you will" with it license. Personally, I'm either going to reserve all rights or give it all away without
requirements.
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