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Thread: Someone please email Steve Jobs, this is out of hand

  1. #1
    Low Bitrate DocNupe's Avatar
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    Someone please email Steve Jobs, this is out of hand

    OMFG, you can get GPS navigation on a Palm os. You can get PGS navigation on a PPC (pocketPC for us mac users), and Linux and Windows. But for the life of me, why has iguidence or other popular GPS guidence software not been ported to Macintosh. Please dont give me this Route^^ crap as that software sucks. To me this is completely ridicuolus and an insult to mac users everywhere. Whith the release of the mac Mini, the perfect carPC, you would think someone at Apple would have the forsight to have this software package ported to the OS X platform, escpecially with the new tiger release and launch Mac Mini into the car community. If not I say DAMN, give me a fricken Job at Apple and pay me $500,0000 a year, so I can bring this up at meetings, I mean WTF?
    Ummmmn mac min perfect size for cars, perfect Dashboard, and perfect Itunes and Bluetooth integration, hey why not make a navigation program, even make it 3D, what an idea. Do you think we can make the mac mini the most popular PC on the market?????
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    FLAC sdashiki's Avatar
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    Word up G.

    Cupertino.

    ROADTRIP! whos bringing the bong?
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  3. #3
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    Ipods rule, but mac still sucks ahaha.
    sorry dood.

  4. #4
    FLAC sdashiki's Avatar
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    i do digital arts, if I had a pc, laugh at me then.

    i got a nice mac for doing my digital media bidding and i dont play games too much sooooo why do i need a winbloze?
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  5. #5
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    1. It's simple economics. There is a cost to "porting" software to the Mac. There are fewer Macs, therefore there will be fewer sales of the software. There is nothing magic about the Mac that makes the porting of the software so incredibly easy that it avoids the necessity for bug fixes, testing, and development for at least a year while the meter is running and no revenue is coming in. The Mac market is smaller, and there will be fewer sales on the Mac, increasing the unit price of the software.

    2. Separate technical support must be set up for the Mac. Since technical support is ongoing, this is the "gift that keeps on giving". At the very least, existing technicians must be trained to support the Mac, but to supply quality service, it is likely that one must hire dedicated technicians to do so. Even with 9-5 support, this will cost money. Even if one chooses not to provide telephone support, developers must be dedicated to fix bug patches and respond to forums.

    3. The cost of licensing map data for the Mac may well be higher on a per unit basis. While it may be possible to get a per unit licensing agreement, it may not. Even so, such agreements are often accompanied by both a lump sum and charge per unit sold. Spreading that cost out over fewer units reduces the profitability of the software, making the effort less attractive.

    4. Market share inside the Mac community. Although the software would likely be better (that is, after all, why we want them to port it), Route 66 currently holds approximately 100% of the market. In order to attack the share, a marketing and sales effort must be undertaken. Advertising, communications, and publications all require time, money and dedicated staff. This further increases the unit price of the software.

    5. Incumbent vs. upstart. While Route 66 may be a sleepy, crappy software mapping solution for the Mac, when attacked by a competitor, it will be easier to upgrade and enhance an existing product than for the original software package. Much of the cost of developing Route 66 has already been amortized and one reaction to an incursion by an upstart would be to enhance its features and reduce it's price, impacting the premium that one could presumably get for a "better" GPS package. This would be good for consumers like us, but represents a risk for companies considering porting such software to the Mac.

    6. Distribution costs. Porting the software splits the line and increases the logistics and complexity of manufacturing the software and ensuring it is carried in enough brick and morter and online stores. This type of software is usually accompanied by large datafiles and is a less desirable candidate for direct sale or download. Many products vie for shelf space in CompUSA and the Apple store and it can often cost a considerable amount of money to place them in these stores, or pressure is placed on vendors to reduce the wholesale cost of the software to these stores. This reduces the net price per unit for vendors.

    While many of us on these boards are keen to put a Mac Mini in our car, it is unclear to me that the majority of Minis are destined for automotive use. The Mini was designed to make it cheaper for PC users to switch to the Mac, not to be placed in the automobile. I can't put my finger on it, but I'd imagine there can't be more than 100-200 users on this board who intend to put the Mini in their car. Even at $100 per copy, a company would only gross $20,000 in sales. After net, I'd expect 1/2 that. This won't even pay for an Indian I.T. shop to port.

    On the other hand, Route 66 is selling to someone, or else they wouldn't keep making new versions of it. According to IDC, the worldwide PC market last year was 177.5 million, and Apple's share was 3.3%, or 5,857,500. The GPS mapping market can't be that big, but let's assume that 10% of people who bought a laptop from Apple also bought mapping software. According to USA Today, 53% of Apple's 3rd quarter sales were laptops. That comes to 3,104,475 X 10% = 310,447 possible sales, which if you sold them at $100 per unit would net you $3.1 million, if you had 100% market share.

    Of course, you'd net perhaps 50% of that since you'd need to sell to middlemen like Amazon or CompUSA and you'd need to market the product. So, let's say you'd get $50 a unit, or $1.65 million per year.

    If the company required 25 employees to support the Mac roll out, they'd have to have an average cost of salary + benefits of $66,000 (1.65 million/25) per year. This may sound like good money, but remember that benefits can often reach 50% of salary costs, which means the average wage would be $33,000. That means some make more, some would make less. If you could do it with 25 people. And 100% market share. And a $100 per unit sales price. And you could sell 310,447 copies per year.

    You'd break even.

    You can argue about the numbers, I'll admit they're suspect but IF you've read this far and haven't decided I'm a raving lunatic, I hope you'll agree that it isn't necessarily a "slam dunk" to port the software over to the Mac. There's lots of risk and decisions to be made. Businesses weigh the option of porting their software the Mac vs. other things they may do with their money, like increasing sales for an existing product, investing in new products, or investing the money.

    If the market for Mac automotive grows, I have no doubt someone will do it. But until then it may not be that attractive for another company to simply port a product over.
    Quote Originally Posted by ghettocruzer View Post
    I was gung ho on building a PC [until] just recently. However, between my new phone having internet and GPS and all...and this kit...Im starting to have trouble justfiying it haha.
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  6. #6
    Newbie MDLarson's Avatar
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    Quote Originally Posted by Bugbyte
    *many intelligent and thoughtful points*
    Well, I'd say that's a fair assessment of the way things are...

    However, I've seen some Mac setups on the web that use Virtual PC to run Windows based GPS systems, so the statement that 100% of the Mac market is given to Route 66 is not entirely accurate. Some Mac users would rather run slow emulation software and support the Windows GPS platform than Route 66.

    I would love to hear just WHY Route 66 sucks so bad. I'm inclined to buy it and give it a try, and, if they are a listening and responsive company, I'd also provide ample feedback to improve the product. If Windows GPS software companies notice Route 66 selling a lot of units, that certainly can be incentive in itself to port their software to Mac.

    I prefer to support the Mac platform out of principal. For instance, I don't have a PC just for gaming, like many "die-hard" Mac users do. If we want our platform to flourish, we must support it with our wallet.

    Expanding on my tangent, I propose that we Mac users DO support the Mac platform with our wallets better than PC users do with the Windows platform. Why? Because I believe piracy to be a much much much smaller problem on the Mac.
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  7. #7
    Low Bitrate DocNupe's Avatar
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    Cool

    Quote Originally Posted by Bugbyte
    1. It's simple economics.........
    Dream be bold, dare to change, ummmmn "Think different???????" Point is Apple has very little share of the pc market, we all know this. I have been an apple user since the days of the Apple IIe. Back then it use to compete with the Radio Shack computer TRS 80, that was the evil OS then so I have seen it all.
    Anyway my point is;
    1. To sell more computers you have to appeal to a certain market.
    Macs sale to people in the Audio industry, I assume they are about %70+ of the market
    Macs sell to video production people and I assume the ratio is about the same.
    Desktop publishing, we all know macs rule there.
    2. If I am an Apple big wig, I am thinking (yes, I Think different) man you know what, we can sell a **** load of computers to car PC people. Lets contract people to port a version over to OS X so we can get a jump on the PC markert with this new computer. I mean is it that hard, they do it with games all the time. Better yet, lets buy Route 66 and make it the best Damn GPS software in the business. They did that with emagic audio editing software. Look if they want to capture more of the market then you have to make bold moves. If I am Jobs, I had this issue tackled before this computer hit the market, and I am advertising it as a carPC to all the Car Audio places. I am having other companies make power supplies, in dash bezels, and I am making an Apple Cinema, touch screen 7 inches with DVI. You get my point? If you limit yourself to black and white, supply and demand, then you stay pretty much stagnet. Dream a little, be bold, "Think different"
    Apple wants a digital hub, well here it is:
    ITunes
    Bluetooth and Address Book
    INav with 3D graphics and uploadable POI from Google Maps

    Not that difficult IMHO
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  8. #8
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    Oops, my bad. I thought you were wondering why nobody would port the software, not suggesting a new strategy for Apple.

    Frankly, I think there's a much higher return selling iPods than porting GPS software. But that's just me.
    Quote Originally Posted by ghettocruzer View Post
    I was gung ho on building a PC [until] just recently. However, between my new phone having internet and GPS and all...and this kit...Im starting to have trouble justfiying it haha.
    Want to:
    -Find out about the new iBug iPad install?
    -Find out about carPC's in just 5 minutes? View the Car PC 101 video

  9. #9
    Low Bitrate DocNupe's Avatar
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    Quote Originally Posted by Bugbyte
    Oops, my bad. I thought you were wondering why nobody would port the software, not suggesting a new strategy for Apple.

    Frankly, I think there's a much higher return selling iPods than porting GPS software. But that's just me.
    Jobs had multiple games ported to the Macintosh platform so he could sell Imac to the general population (as a PC user I am sure you don't understand that). Apple took a tremendous financial risk with that strategy, but in the end it paid off as it increased Macintosh's share of the PC market. You suggest me thinking of a new strategy, well maybe. But more importantly, I am suggesting CEO Steve Jobs missed the boat on this Mac Mini release and will have to catch up now. Do a little research for yourself and you will see that the Mac mini is hitting the automotive market, ready or not. If the software was already out, I assume it would only increase the units sold. IMHO, advertise hard (just like Ipod) and get the damn software coverage like he did with the Imac, which includes getting GPS software ported to make this little thing popular across the board with die hard Windows users like yourself. Supply and demand, yes. More demand for this little self contained computer will increase as people are educated to itsí capabilities, and GPS and ibus software becomes available. Is that so hard to understand why I said Jobs missed the boat by not having this done sooner, ummmmn probably not. I can imagine there are several people here on this board alone that if paid by Apple to port Iguidence over to OSX would have had it done last year. After all someone ported Itunes to Windows so you guys could use our Ipods

  10. #10
    FLAC sdashiki's Avatar
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    Wow, some crazies on the boards tonight!

    All I want is something in my car that is like wut i got at home, a mac.

    ITS ALL I WANT DAMN YOU!

    LET THE RABBITS WEAR GLASSES!
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