Airbiquity is the data link technology behind Ford Sync. What is exciting you ask? You can use any cell phone from any carrier to get 800bps of data to your telematics solution. Even if you have a nasty phone carrier like ATT or Verizon that doesn’t permit tethering, Airbiquity's technology will use your Bluetooth hands free profile to pull down the data you need or make an emergency call. In my opinion 800bps will cover the majority of remote data needs until you reach a broadband link. Lots of innovative stuff can be done with technology at very low costs due to the ability to leverage consumers existing devices.