The iPhone will not work with the Sync, but will work with the MyFord Touch. There will be a list of partners and eventually an SDK release tot he public for developers so that others can control the applications via vehicle controls. A developer can send a string to see on the display, set voice commands, manage button pressing to match the context of the specific application. The Ford Sync and MyFord Touch are fairly similar with slight upgrades due to enhanced features. BY 2013/14 80% of Fords will have the MyFord Touch.