Without going into who's OS has the most amount of non-tech-savvy users....
My point was, if you were already invested in the
apple app store, you have some motivation to keep that investment as opposed to throwing it away (in a sense) by getting another device that's incompatible with that app store.
The same applies to the Android or any app store that only works on *that* platform. Your investment in that platform becomes a

and discourages you from changing platforms.
Vendors love these techniques because they build unintentional product loyalty. I bought hundreds of songs on itunes for my ipod. I had to throw it all out when I got rid of my ipod. For some, this may be very easy.
The difference is, Apple may make products that a lot of people won't find useful or appealing, but that doesn't make them crappy or of low-quality. While my hatred for Apple grows strong, I have to admit that the user experience (which is really what Apple is selling), it very nice. Other companies do often make very useful but low-quality (aka crappy) products that people want, but can't use without pulling their hair out in frustration (ie, the last time I used win7 and ie8 and was bombarded relentlessly by popup dialogs asking me if I really wanted to do this or that.... kill me now please).

. Just like nGhost, it does zomg everything including curing world hunger but getting it to do all that can be rather frustrating. See I'm not biased, I just dogged on my own product

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