Yeah, definitely not for the masses yet.
Cost wise it's the usual lifecycle - let the trendies buy at the usual introductory price so the price falls quicker for mass consumption.
Popular is relative. I'm more interested in the numbers. Range-wise they already suit the majority of owned vehicle (as perhaps opposed to the majority of mileage).
That varies with region. Though f.ex Australia has huge distances per capita (ie, one of the lowest population densities in the world), it also has one of the highest urbanisation rates - ie, nearly 1/3rd live in TWO cities & over half the population in 5 cities.
So for most aussies, a 2nd car could certainly be electric (if not their first). Yet likewise, for most aussies their main car cannot be electric if limited to a few hundred miles or km.
USA and Canada may be similar whereas other countries follow the urban model.
But even now, with 300km limits and 15 minute recharge times, many would argue they already suit long trips - eg, the 2 hours drive and (coffee) break safety model.
Of course we all know how totally unsuccessful petrol cars were with their initial 100 mile range. Or even Harleys 100 years later with their 70 mile tanks.
Yet despite similar comments back then (aside from the dangers of WMDs like petrol!) it seems the petrol engine has become somewhat popular.
PS - foldaway/electric locks often amuse me. I love seeing power-loss scenarios...