as I see it, you've got a few options...
1) release the code, allow others to build this as an open source project, problem there is not everyone could even do this, even with all the info provided, and surely someone else would build several of these & ultimatley sell them thereselves, so someone else is capitolizing off your work....
2) the boards are simple enough & the components are pretty cheap, you could probably put a kit togeather for a few bucks each, then offer them for sale at a price that would make it worthwhile for you. you could lock down the pic code & anyone that wants this can just order it from you. it would be up to you how involved you wanted to be, weather you offer fully assembled kits, or just a few unassembled components & instructions... I'm sure you could duplicate the pic & board without any kind of significant investment..., the rest depends on how active you want to be with this...
3)take on a partner that is already active in developing stuff.... & maybe either sell the idea to them, or earn a commision on each unit sold... or ??? the 2 most likely candidates that come to mind is
mp3car themselves, or maybe nick & tim might want to integrate this with the fusion brain? (that would be awesome btw

)
4) I'm sure there are other options, but ANY option that will allow this to get out there & have many benifit from your awesome development would be a really cool thing... I've wanted tire pressure monitoring on my pc for a long time now, as I'm sure many many others would too,
I guess you won't get rich on this without huge efforts on your part, I guess as a hobbiest you shouldn't expect to get rich on something like this anyway, but it would suck to see someone else make money on this without any kind of restitution to you either, whatever you decide, best of luck to you, & please, whatever way you decide to approach it, get this out there somehow.... we NEED this!!!

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