There's probably a simpler way to do it, but I open the logo in PhotoShop and cut out the background, then save with a transparent background as PSD.
Then open in Illustrator and use autotrace to convert to vector and save as AI
Then open in Ulead Cool 3D and import the AI file, scale and clean up any stray vectors, maybe realign some, then I give it the animation (usually one rev over 30 frames at 15/sec) and export as SWF.
That's normally it, but to get them to people (they're usually bigger than the 200K zip file allowed here) I decompile the SWF and import the FLA into Flash, then collapse everything to one layer and re-publish with transparent background, 80 JPEG quality and movie compression.
Enjoy!
Rich



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