We are giving away 3 months of the $19.95 per month plan (500 uses per month) to help get the new owner started. Connect2Car has plans starting at $9.99 per month, which is considerably less than the AutoPage product.
I do see your point, however. Both solutions are relatively expensive on a yearly basis, but when is new technology ever inexpensive?
I believe there are many people who would find the features of the Connect2Car product intriguing and very useful.