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ClaZ:
1. it costs tons of money to collect and process the map data. Just a small country as The Netherlands contains about 1.2 million of road elements plus tons of other objects, hundreds of thousands POIs etc.
2. The maps are not that expensive (just compare to traditional paper maps!) and you do not have to buy them all every time there is an update.
3. If we can work out all the legal issues, we will be offering a subscription or on-demand model, so in case of urgent need, the users will be able to get instant access to the most up-to-date maps without having to purchase the maps.
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