I'm using an electret microphone with a preamplifier. By design, electret microphones will have the flattest pickup curve out of all sound sampling devices. Datasheet for the microphone is here:
http://www.hy-q.com.au/pdf/10310008.pdf. I know that standard consumer microphones have crappy frequency response, that's why i built one myself (i can't afford to buy a pro level measurement microphone at the moment). The circuit i'm using is one of Rod Elliot's and the url for a page with info about the circuit is in my first post. The circuit is quite nice, it provides a higher voltage power supply to the electret and also has a preamp to reduce any noise pickup during signal transmission.
Might have to ask my university if they have a reference microphone somewhere. Calibrating the microphone may also prove to be difficult.. but this is all an experiment anyway.
My opinion is that you don't necessarily need a 30 band equaliser. I'm doing the equlisation in software, this should theoretically beat any powered equaliser hands down because the equalisation's done digitally and there shouldn't be any noise or distortion introduced (unless i'm retarded and soft-clip, or the interpolation routines in the software equaliser aren't done at high enough precision).
I'm running an SB Live with KX drivers with individual 5 band parametric software equalisers on front, rear and subwoofer channels. I can also run shibatch's equaliser plugin on winamp if i need to do more than the KX drivers will allow, which gives me an 18 band graphic equaliser and an unlimited number of parametric equalisation points (limited by cpu processing power).
I don't actually intend on entering any SQ competitions, because i haven't found one person here that actually cares about anything other than what SPL their car audio system can generate....

I'd just like an idea of what the frequency response in my car is like so i can equalise it and compare it with home theatre systems to see what discrepancies there are between audio produced in different environments.